> For the complete documentation index, see [llms.txt](https://votan.gitbook.io/votan-learning-portal/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://votan.gitbook.io/votan-learning-portal/use-cases-for-votans-platform/retargeting.md).

# Retargeting

Utilize Votan's data insights to identify and retarget potential customers who have shown interest in products. By understanding consumer behavior and preferences, businesses can create targeted marketing campaigns that increase conversion rates and drive sales. This approach ensures that brands can connect with the right audience effectively.

Process of Retargeting:

1. Customer Data Collection: 

When consumers scan the QR code to verify their purchase, they are prompted to provide their details, such as email address or phone number.

2. Identify Potential Customers: 

Votan’s data insights analyze consumer behavior and preferences to identify individuals who have shown interest in specific products.

3. Targeted Marketing Campaigns: 

Businesses use this data to create personalized marketing campaigns, offering promotions or new product recommendations tailored to the consumer's interests.

4. Increased Conversion Rates: 

By targeting the right audience with relevant offers, businesses can increase conversion rates and drive sales.

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